Navigate to ads.google.com and sign in with the email you used to sign up for Google for Nonprofits. You do not pay for Ad Grants campaigns. Location targeting allows you to show ads to people in a specified area. Your accounts will not compete with one another because Ad Grants ads are in a separate auction after paid ads. Yes, standard accounts are a great way to extend your impact and access additional features such as remarketing, image ads, sagaspins casino registration and video ads. These text-based ads are displayed on Google.com search results pages.
What are Google Ads?
This means competition for attention is higher, so using AI tools in your Ad Grants account is more important than ever. Google now shows AI-generated answers at the top of the page, which can push ads further down. You can use it to secure donations, raise awareness and recruit volunteers.
Who qualifies for Google Ad Grants in the UK?
This means you can tailor your use of Ad Grants to reach whatever matters most to you, be that awareness, donations or sign-ups. With Google dominating the search engine market share, averaging 86-96% worldwide1, implementing Google Ads can lead to increased website traffic to your key webpages. Charities are given a free marketing budget to attract new audiences and drive them to their websites.
What Is the Google Ads Grant?
Your search terms report is like a window into your supporters' minds – it shows you exactly what people were thinking when they found your ads. Balance specific long-tail keywords with some broader terms to capture people at different stages of their search journey. Long-tail keywords are your secret weapon for attracting the right people at the right time. After creating your account and optimising your campaign, it’s time to submit your account to Google for review.
PRIVACY POLICY
Without it is almost impossible to effectively optimise your charity PPC account. The is where the search term report is helpful for inspiration on negative keywords. A negative keyword is a word or phrase that allows you to block with searches will trigger your ads. Brand campaigns can have a massive CTR compared to other more standard campaigns. The search term shows the actual searches your ads appeared for.
The Access team are brilliant at structuring campaigns, refreshing ads, and advising on changes in the landscape. Even if you already have an approved grant, effective campaign management requires ongoing specialist attention. Even with comprehensive guides available, the process requires technical knowledge, attention to detail, and understanding of Google's specific requirements that can take months to master.
Low impression numbers might mean your keywords are too competitive, your bids are too low, or your ads aren't relevant enough for Google to show them regularly. Maybe you call it "community outreach" but people search for "local help" – your search terms report reveals these insights so you can speak your supporters' language. The language people use when searching might be different from how you describe your work. Regularly updating your negative keyword list prevents budget waste and helps you maintain focus on supporters who can genuinely engage with your charity.
- Yes, Google Ad grants for charities are very definitely worth it.
- If your organisation meets those requirements then please move onto step two.
- Now, we reach thousands of new visitors every month — and our online donations have nearly doubled.” — Rachel P., Development Director of a mid-sized youth nonprofit in Colorado
- For example, a food bank could target keywords like “food pantry near me” or “how to donate to a food bank,” directing users to their donation or volunteer pages.
- All Google Ads Grants accounts must maintain a 5% CTR each month.
- The Google Ad grants for charities allows your charity to ‘pay for’ Google ads to jump the queue and appear at the top of the screen.
What are the benefits of Google Ad Grants for charities?
The application process is notoriously challenging, with many organisations facing rejection or delays. Consider assigning this responsibility to a specific team member or volunteer who can dedicate a few hours monthly to monitoring performance and making necessary adjustments. Set a monthly calendar reminder to avoid this costly oversight. Securing your Google Ad Grants is just the beginning – maintaining compliance is what keeps your £95,000 annual budget flowing. If someone searches for "donate to animal shelter" and clicks your ad, they should land on a donation page – not your general homepage.
- This might be your most important metric because it shows whether your ads are actually advancing your mission.
- This allows you to pinpoint crucial information, such as your strongest performing keywords, and which ads are driving the most donations and volunteer sign-ups.
- These text-based ads are displayed on Google.com search results pages.
- Free Google Ad grants for UK charities – what are Google Ads grants, what are the requirements, are Google ad grants worth it and how to choose a grant management company.
- This will benefit the account helping maintain the required 5% CTR.
Your ads should showcase what makes your charity unique and include a strong call-to-action. After receiving pre-qualification approval, it's time to build your account. Once Google approves your Google for Nonprofits account, you'll need to complete a straightforward pre-qualification process. Before you apply, make sure your charity is based in a country where Goole Ad Grants is available, and that you meet all other eligibility requirements. To request a ‘Google for Nonprofits’ account, you must be a charitable organisation in good standing, and meet the full eligibility/pre-qualification requirements in your country.